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Bachelor of Business Administration: Marketing Concentration

Freshmen Year

Y1: Fall Semester

Course Credits
BUS 110 Freshmen Business Experience 3
General Education Social Science I (Psychology, Sociology or Anthropology) 3
MATH 135 Precalc: Elementary Functions, MATH 125 Applied Calculus or MATH 241 Calculus I 3
General Education World Cultures I 3
General Education Natural Science Area I 3
Credits 15

Y1: Spring Semester

Course Credits
ECON 130 Intro To Microeconomics (General Education Social Science II) 3
ENG 100 Composition I 3
General Education World Cultures II 3
General Education Natural Science Area II + Lab 3
General Education Humanities Area I 3
Credits 15

Sophomore Year

Y2: Fall Semester

Course Credits
ACC 201 Intro to Financial Accounting 3
BUS 240 Business Law 3
QBA 260 Business Statistics (General Education Natural Science Area II + Lab) 3
General Education Humanities Area II 3
ENG 287 Introduction to Rhetoric [WI] or ENG 209 Writing for Business [WI] 3
Credits 15

Y2: Spring Semester

Course Credits
ACC 202 Intro to Managerial Accounting 3
BUS 290 Critical Thinking 3
ECON 131 Intro To Macroeconomics 3
General Elective 3
General Education Language Arts or Elective 3
Credits 15

Junior Year

Y3: Fall Semester

Course Credits
ECON 300 Inter Macroecon Theory or ECON 340 Money & Banking 3
MGT 300 Mgt, Orgs & Human Behavior 3
MKT 310 Princ of Marketing 3
QBA 300 Operations Management 3
General Elective 3
Credits 15

Y3: Spring Semester

Course Credits
MGT 333 International Business Mgt (satisfies General Education Hawaiʻi Pan-Pacific requirement) 3
FIN 320 Prin Bus Finance 3
MKT 311 Marketing Management 3
Business Elective 3
General Elective 3
Credits 15

Senior Year

Y4: Fall Semester

Course Credits
MGT 423 Business & Society 3
QBA 362 Mgt Information Systems 3
MKT 315 Consumer Behavior 3
Marketing Elective or TOUR 317 Mkt & Mgt Of Travel & Tourism 3
WI General Elective 3
Credits 15

Y4: Spring Semester

Course Credits
MGT 490 Strategic Mgt [WI] 3
MKT 319 Market Research 3
Business Elective 3
General Education Global & Community Citizenship 3
General Elective 3
Credits 15

  • No more than 60 semester hours in business topics may be applied to any BBA degree.
  • At least 24 credits of Business Administration coursework at the 300- or 400- level applied to any BBA degree must be earned at UH Hilo.

*Math Placement Test must be taken before registering for any MATH class.
** All upper division business courses (300-400 level) and some lower division (100-200 level) have prerequisites - courses which must be taken before registering for the course.
In order to ensure timely progress through the BBA program be sure to check the catalog to determine which courses have prerequisites.
*** Business Elective 1: are courses within the alphas of: ACC, BUS, FIN, MGT, MKT, QBA, TOUR
Business Elective 2: are courses within the alphas of: ACC, BUS, ECON, FIN, MGT, MKT, QBA, TOUR