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Marketing Concentration

Freshman Year

Fall Semester

Spring Semester

Sophomore Year

Fall Semester

Spring Semester

  • ACC 202 Intro to Managerial Accounting (3)
  • BUS 290 Critical Thinking (3)
  • ECON 131 Intro To Macroeconomics (3)
  • General Elective (3)
  • General Education Language Arts (3)

Junior Year

Fall Semester

  • ECON 300 Inter Macroecon Theory (3) or ECON 340 Money & Banking (3)
  • MGT 300 Mgt, Orgs & Human Behavior (3)
  • MKT 310 Princ of Marketing (3)
  • QBA 300 Operations Management (3)
  • General Elective (3)

Spring Semester

  • MGT 333 International Business Mgt (3) (satisfies General Education Hawai╩╗i Pan-Pacific requirement)
  • FIN 320 Prin Bus Finance (3)
  • MKT 311 Marketing Management (3)
  • Business Elective (3)
  • General Elective (3)

Senior Year

Fall Semester

  • MGT 423 Business & Society (3)
  • QBA 362 Mgt Information Systems (3)
  • MKT 315 Consumer Behavior (3)
  • Marketing Elective or TOUR 317 Mkt & Mgt Of Travel & Tourism (3)
  • General Elective (3)

Spring Semester


  • Math placement test must be taken before registering for any MATH class
  • All upper division business courses (300-400 level) and some lower division (100-200 level) have prerequisites - courses which must be taken before registering for the course.
  • In order to ensure timely progress through the BBA program be sure to check the catalog to determine which courses have prerequisites.
  • Student must choose from one of three concentrations (Finance, Management, Marketing) therefore Business Electives taken will depend on the concentration chosen.

Program map: BBA - Marketing Concentration