Bachelor of Business Administration: Marketing Concentration

Freshmen Year

Year 1: Fall Semester

Credits: 15

Year 1: Spring Semester

Credits: 16

Sophomore Year

Year 2: Fall Semester

  • ACC 201 Intro to Financial Accounting (3)
  • QBA 260 Business Statistics (3) 2
  • BUS 240 Business Law (3)
  • DA, DH, or DL: Arts, Humanities, Literature II (3)
  • (WI) ENG 287 Introduction to Rhetoric (3) (GL Language Arts) or (WI) ENG 209 Writing for Business (3)

Credits: 15

Year 2: Spring Semester

  • ACC 202 Intro to Managerial Accounting (3) 2
  • BUS 290 Critical Thinking (3)
  • ECON 131 Intro To Macroeconomics (3) (GQR: Quantitative Reasoning B)
  • GL Language Arts or Elective (3)
  • General Elective (3)

Credits: 15

Junior Year

Year 3: Fall Semester

  • ECON 300 Inter Macroecon Theory (3) or ECON 340 Money & Banking (3)
  • MGT 300 Mgt, Orgs & Human Behavior (3)
  • MKT 310 Princ of Marketing (3)
  • QBA 300 Operations Management (3)
  • General Elective (3)

Credits: 15

Year 3: Spring Semester

  • MGT 333 International Business Mgt (3) (GE Hawaiʻi Pan-Pacific)
  • FIN 320 Prin Bus Finance (3)
  • MKT 311 Marketing Management (3)
  • Business Elective 13 (3)
  • General Elective (3)

Credits: 15

Senior Year

Year 4: Fall Semester

  • MGT 423 Business & Society (3)
  • QBA 362 Mgt Information Systems (3)
  • MKT 315 Consumer Behavior (3)
  • Marketing Elective (3) or TOUR 317 Mkt & Mgt Of Travel & Tourism (3)
  • WI General Elective (3)

Credits: 15

Year 4: Spring Semester

Credits: 15

Notes

  • No more than 60 semester hours in business topics may be applied to any BBA degree.
  • At least 24 credits of Business Administration coursework at the 300- or 400- level applied to any BBA degree must be earned at UH Hilo.

  1. Math Placement Test must be taken before registering for any MATH class. ↩︎

  2. All upper division business courses (300-400 level) and some lower division (100-200 level) have prerequisites - courses which must be taken before registering for the course. In order to ensure timely progress through the BBA program be sure to check the catalog to determine which courses have prerequisites. ↩︎ ↩︎

  3. Business Elective 1: are courses within the alphas of: ACC, BUS, FIN, MGT, MKT, QBA, TOUR. ↩︎

  4. Business Elective 2: are courses within the alphas of: ACC, BUS, ECON, FIN, MGT, MKT, QBA, TOUR. ↩︎