College of Business and Economics

Dr. Sijie Sun, Assistant Professor of Marketing

Sijie Sun, Ph.D. College of Business and Economics
Phone: (808) 932-7245
Location: CoBE Building
Email: sijie@hawaii.edu

Education

• Ph.D., Marketing, University of Texas at Arlington
• M.B.A., Finance, Lamar University
• B.Ec, Finance, Inner Mongolia University, China

Research Interests

• Cultural Consumer Psychology
• Creativity

Teaching Interests

• Consumer Behavior
• International Marketing
• Marketing Research
• Digital and Social Media Marketing
• Principles of Marketing
• Marketing Management
• Promotional Strategy

Published/Forthcoming in Refereed Journals

• Yang, Zhiyong, Sijie Sun, Ashok K. Lalwani, and Narayanan Janakiraman (2019), “How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance,” Journal of Marketing, 83(3), 145-162.

Conference Presentations

• Mehta, Ravi, Sijie Sun, Narayan Janakiraman, and Zhiyong Yang (2019), “Local versus Global: The Effect of Identity Salience on Creativity,” Association for Consumer Research, Oct. 17-20, Atlanta, GA

• Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2018), “Consumer’s Local-Global Identity and Price-Quality Associations,” Association for Consumer Research, Oct. 11-14, Dallas, TX

• Yang, Zhiyong, Sijie Sun, Narayanan Janakiraman, and Ritesh Saini (2017), “Regulatory Focus and Donation to Proactive and Reactive Causes,” Association for Consumer Research, Oct. 17-20, San Diego, CA

• Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2017), “Effect of Local-global Identity on Price-Quality Judgments,” Texas Marketing Faculty Research Colloquium, March. 23-24, Waco, TX

• Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2017), “Effect of Local-global Identity on Price-Quality Judgments,” Society of Consumer Psychology, Feb. 6-18, San Francisco, CA

• Ma, Han, Sijie Sun, Ashish Kalra, and Pam Richardson-Greenfield (2016), “Love Me, Love My Company: The Role of Pay-it-forward in the Service Context,” Society for Marketing Advances, Nov. 2-5, Atlanta, GA

• Richardson-Greenfield, Pam, Han Ma, Sijie Sun, and Ashish Kalra (2016), “A Measure of Retailer Likeability: Scale Development and Validation,” Society for Marketing Advances, Nov. 2-5, Atlanta, GA

• Kalra, Ashish, Richardson-Greenfield Pam, Han Ma, and Sijie Sun (2016), “Disgust and Music: Can Retail Environment Buffer the Emotion of Disgust?” Society for Marketing Advances, Nov. 2-5, Atlanta, GA

• Kalra, Ashish, Han Ma, and Sijie Sun (2016), “The Moderating Role of Environmental Extraversion on Job Stress and Job Performance in Multi-level Marketing Context,” National Conference in Sales Management, March. 22-24, Milwaukee, WI

• Richardson-Greenfield, Pam, Charlene Dadzie, and Sijie Sun (2016), “Spatial Distance and the Presentation Modality of Advertising Communication: The Impact of Brand Attitude,” American Academy of Advertising, March. 17-20, Seattle, WA